This laptop, cell phone, tablet and head all cost more than $ 3,500, which is almost the same as a two-and-a-half month rent in the average American. Let's face it. Apple products have never been cheaper. And the cost of one of their products has skyrocketed over time. Just look at how the price of the iPhone has increased over the years. It started at $ 499 in 2007, now starts at $ 999. So what makes these products so expensive? Yes, some say, there is no reason other than the fact that Apple can make us pay a higher price.
There is even an illegal rule for this item. It is called Apple Tax which means that customers with more money are more willing to pay for an Apple product than a competitive product with similar characteristics. Also, it is often referred to as the so-called "cool factor" associated with Apple. It was those premium prices that helped Apple disrupt its emergence as one of the most important companies in the world. And in early 2019, it announced that it had withheld a total of $ 245 billion in cash flow. But Apple would argue that customers pay a premium for a certain reason.
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In 2018, Apple CEO Tim Cook defended the company’s most expensive iPhone right now, claiming it could replace the need for other devices such as a camera, video recorder and music player. He claims that creating a "brand new product available" is "not cheap to do" and Apple will do it for you at a price. So all this money you spend on your new iPhone, at least in theory, helps to support future inventions like yours. New innovations are what helped Apple find its stripes. It's a phone, first and foremost, as you would expect from an iPhone. So you have all the contacts there but it is different on most phones, it is synced to your computer.
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The original iPod and iPhone were both released as products that changed the world. When the original iPod came out in 2001, it cost $ 399, which was an amazing price for the music player itself at the time. Apple has angrily sold the iPod as a device that can hold 1,000 songs in your pocket, all for the release of a digital download revolution. In less than six years, Apple announced that more than 100 million iPods have been sold, making it the best-selling music player in history. In 2005, Apple announced that its annual profits earned 384 percent, largely due to its new digital music platform. Its profits would continue to grow until 2012.
For many of those customers, the iPod will be the first of many Apple purchases, so ultimately the $ 399 purchase will make them more inclined, not only to buy newer iPods, but ultimately go on buying iPhones, MacBooks, iPads and Apple Watches. . You get the idea. Suddenly you are trapped in Apple's ecosystem, some experts say they have allowed the company to raise prices faster than its competitors. Think of it as Apple's kind of having an a monopoly in the digital life of a customer. The iPhone, which came into operation in 2007, would eventually replace the iPod, and this was expected to be surprisingly good.
The global shipping of the iPhone increased year by year to its 231 million peak in 2015. However, there are now some concerns about Apple's ability to continue to innovate, and other signs that industrial growth and growth are under pressure. You see, Apple has not been able to surpass that quality of iPhone since then. And profits have begun to fluctuate. So, why the peak? Yes, it is part of a larger trend that we see around us. The life of a smartphone is becomes longer, which means that customers are no longer developing as often as they used to. But as a publicly traded company, Apple is is expected to grow in its shareholders and another way to combat sales is simply to raise prices. That makes it possible to have higher profit margins.
In 2018, the basic price of Apple Watch has gone from $ 329 to $ 399. And don't forget the time when it tried to sell the Apple Gold watch for $ 10,000. An analysis in 2017 found that the iPhone X cost 25 percent more than the iPhone 8, but was restored by 43 percent more. According to one company, the iPhoneX costs $ 357.50 to make it, but since it sells for $ 999, that offers a full 64 percent limit. Over the years, to help grow its business, Apple has made it a priority to grow sales in the world's most populous country, China. And while it has met some success, it also faces a lot of competition. Ironically, the double cost of Apple products has its share of challenges in countries such as China, India, Brazil and Turkey, emerging markets that need a lot of growth.
Premium smartphone prices have risen across the board, but compared to its competitors in China, iPhones are more expensive. Quickly grab the iPhone XS Max. It costs about $ 1,400 in China, double the price of Huawei's Mate 20 and triple the cost of Xiaomi Mi's Mix 3. The Apple iPhone ranks third among the world's most popular smartphones. At the time a Chinese expert, Huawei was passing it on. Just look at the percentage change in Apple's share of the smartphone market compared to its competitors. That same year, Apple announced it would no longer report units sold on iPhones, which Wall Street described as a declining sign of declining sales. At the end of the day, many experts agree that Apple needs to come up with new ideas, not just raise prices to hold its position as one of the most important companies in the world.
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